01Spend against outcomes
Cost per lead, cost per qualified lead, customers and revenue for every campaign, ad set and ad. Revenue is the deal value entered when a lead is marked Converted.
02Lead analytics
Leads over time, qualification and conversion rates, and performance by form, source and Page, for any date range, counted by your own calendar days.
03A dashboard that tells you what to do
Home shows what needs you now, KPIs against the previous period, the work queue, lead volume, your pipeline in stage colours, top sources and the team leaderboard.
04How it works
- 1Connect Meta
With ad account access (ads_read).
- 2Spend syncs nightly
Per campaign, ad set and ad.
- 3Close deals
Enter the deal value when a lead converts.
- 4Read the ROI
Cost per lead, ROAS and revenue, side by side.
05Questions
Where does revenue come from?
From the deal value your team enters when a lead is marked Converted.
Which ad platforms are covered?
Campaign ROI uses Meta ad spend. Leads from every source appear in lead analytics.
Which plan includes Campaign ROI?
From the Growth plan, and in every free trial.