// speed to lead

The first to reply usually wins the deal

Every new lead goes to the right person the moment it arrives, with an alert. TracelyCRM tracks how long each one waits for a first reply, and escalates to managers when someone misses your target.

  • 5 mindefault response target
  • 3routing modes
  • everylead timed to first contact

01Who gets each new lead

Choose one rule for every source:

  • Share across the team: round-robin, each lead goes to whoever has waited longest for one. Switch people in or out of the rotation in one click.
  • Always one person: every lead goes to the same teammate.
  • Leave unassigned: leads wait for a manager to hand them out, and managers get the alert.

02Alerts that reach the right person

Whoever a lead goes to gets an alert in TracelyCRM, and by email through your own mail server if you turn it on. Settings show, in one sentence, exactly what will happen to the next lead.

03Response time, measured for real

The first stage change, email, WhatsApp or logged call records the response time. Home and the team leaderboard show average first response and the share answered within your target.

04Escalation when nobody answers

Pick a target of 5, 15, 30 or 60 minutes, or your own. Leads still waiting after it are marked overdue and owners and managers are alerted once, so nothing sits unanswered over lunch.

05How it works

  1. 1
    Choose the rule

    Round-robin, one person, or unassigned.

  2. 2
    Set the target

    How fast new leads should be contacted.

  3. 3
    Turn on alerts

    In-app always; email and escalation if you want them.

  4. 4
    Watch the leaderboard

    See who replies fastest and who needs help.

06Questions

What counts as a response?

The first stage change, email, WhatsApp message or logged call on the lead.

Can some people be left out of the rotation?

Yes. Each person has an "in rotation" switch, on the Team page and right in the routing settings.

Do old imported leads trigger alerts?

No. Leads older than two hours, such as a backfill, are assigned quietly without alerts or escalation.

Can sources have their own owner?

Yes. Any lead source can send its leads to one fixed teammate instead of following workspace routing.

Lead routing & speed-to-lead, in your CRM today

Every feature is in the 7-day free trial. No card needed.